about us




S&H Trading and Restaurant Management was established in 2017, with the inspiring vision and achievements of Qatari entrepreneurs Salem Al Adbi and Hassan Al Moadadi, starting with L’ETO Caffe Qatar which opened it’s doors early 2017.

In less than a year S&H has managed to be one of the leading food importing companies in Qatar, aiming to offer the best quality of food for its guests and clients. Being a customer focused and progressive company, S&H strive to continue building the bridge of culture between Qatar and the world.

Novikov Asian Qatar

Novikov Doha is located in Katara Cultural Village, Qatar’s biggest and most diverse cultural venue, which holds major art and cultural events year- round. The restaurant is in the heart of Katara’s long-awaited Katara Plaza, a mix of premium and luxury boutiques that will host performances, fashion shows and other events.

Novikov Doha will be the Japanese-Chinese fusion eatery’s second Middle East outpost. Originating in London’s Mayfair, it has expanded to top international locations, including Dubai. Novikov Doha’s interior was carefully designed to convey the ambiance and atmosphere of the original Novikov London, from the restaurant entrance to the seafood and vegetable display, which is meant to inspire diners. It was created by the same design team that worked in London — Geometry Design by Irina Glik.

Novikov Doha will open its doors by the end of 2018.